Glo Hard - Talib Studio

THE PROBLEM

A self-tan startup with a product formulation but no brand. No logo, no packaging, no website, no content, nothing that could survive a saturated US beauty market.

WHAT I DID

Complete brand identity, packaging design across three variants, a full Shopify store, and all launch copy. Total ownership of every touchpoint, built by one designer.

THE RESULT

Idea to live store in fifteen days. A cohesive brand ready to sell three products, end to end.

CLIENT

Glo Hard

INDUSTRY

Beauty · Self-Tan

TIMELINE

15 days

SCOPE

End-to-end

DELIVERABLES

Brand · Packaging · Store · Copy

● 01 · BRAND IDENTITY

A wordmark that earns its confidence.

The logo needed to sit comfortably on a bathroom shelf next to premium beauty incumbents, but carry enough attitude to signal a challenger brand. Rounded, warm, unmistakable.

● 02 · VISUAL SYSTEM

A palette that photographs like the product feels.

Warm bronzes, deep espresso, sun-touched sand and a single hit of terracotta. A palette built to translate directly into product photography, packaging and web without ever feeling generic beauty-brand beige.

● 03 · PACKAGING DESIGN

Three products.
One unmistakable shelf.

Packaging designed so that three variants read as one coherent family from ten feet away, while each one still owns its own personality up close.

All three variants brought to life in a single product film. One visual language, three stories.

● 04 · WEBSITE DESIGN

An e-commerce store
that closes.

Every scroll, every product page, every micro-interaction designed with one job: turn a first-time visitor into a first-time customer. Built on Shopify, structured around the funnel, styled to match the brand.

● 05 · CONTENT & RESEARCH

Every word on the site was written, not copied.

Self-tan is a technical category. Ingredients matter. Application matters. Skin type matters. All product copy was researched from scratch: competitor analysis, ingredient breakdowns, customer objection mapping, then rewritten in the brand’s voice.

Glo Hard,
a self-tan brand
built in 15 days.

A wordmark that earns its confidence.

A palette that photographs like the product feels.

Three products.
One unmistakable shelf.

An e-commerce store
that closes.

Every word on the site was written, not copied.

“Great work and extremely quick turnaround.”

See all work

Have a brand that needs everything?

Glo Hard,a self-tan brandbuilt in 15 days.

A wordmark that earns its confidence.

A palette that photographs like the product feels.

Three products.One unmistakable shelf.

An e-commerce storethat closes.

Every word on the site was written, not copied.

“Great work and extremely quick turnaround.”

See all work

Have a brand that needs everything?

Glo Hard,
a self-tan brand
built in 15 days.

Three products.
One unmistakable shelf.

An e-commerce store
that closes.